UOMA Beauty

Rule-breaking brand UOMA Beauty was founded by former beauty executive Sharon Chuter. The cosmetics label prioritises uniqueness and inclusion and has a huge range of shades, so there's something for every skin tone. Explore moisturising lip creams, liquid foundations, bronzing colour palettes and plenty more to enliven your make-up bag.

Add a slick of brightness to your aesthetic with UOMA lipstick. Highly-pigmented options deliver rich, long-lasting matte effects in a wide selection of shades, from fire-engine red to coral pink. For an ultra-defined finish, first line your lips using a blendable lip liner. High-shine options enriched with Brazil nut oil, essential minerals and vitamins result in an impactful product that's nourishing, too. Highlighter and contour palettes come in complementary colours for maximising cheekbones, jawlines and eyebrow arches. Or you could pick up a beauty stick with different shades on each end for brightening and sculpting. 

Achieve an even and healthy-looking complexion with UOMA Beauty foundation. Options containing hard-working ingredients such as hyaluronic acid and Anglianico grape extract will intensely moisturise and help combat signs of ageing while perfecting your skin. Go for a matte finish to reduce excess oil or a luminous formula for dewy skin. To blur imperfections and dark circles, reach for UOMA concealer. Its brightening properties create a refreshed and wide-awake look.